How to Spot a Great accountant (And red Flags to watch out for)

Choosing an accountant isn’t just about ticking a compliance box, it’s about finding a trusted partner who genuinely cares about your business. But with so many options out there, how do you know who’s the real deal?

Let’s break down what makes a great accountant and what should set off your alarm bells.

What Makes a Great Accountant?

1. They Listen. Really Listen.
A great accountant takes time to understand your business, your goals and your worries. They don’t just throw jargon at you or rush you through a checklist. You should feel heard, not herded.

2. Proactive. Not Just Reactive.
Do they flag issues before they become problems? Are they offering ways to save money, improve your systems or spot growth opportunities? The best accountants help you stay ahead, not just catch up.

3. Clear Communication (No Gobbledygook)
You deserve plain English. The right accountant explains your finances in a way that actually makes sense, no more nodding along to words you don’t understand.

4. Transparent Pricing and Scope
No hidden fees, no mysterious “extras.” A great accountant is upfront about what’s included, what isn’t and how much it’ll cost.

5. Calm Under Pressure
When deadlines loom or HMRC comes knocking, you want someone who stays calm, keeps you calm and handles the stress so you don’t have to.

6. Genuine Care for Your Success
This is the “secret sauce.” The best accountants treat your business like their own, celebrating your wins and helping you bounce back from setbacks.

Red Flags to Watch Out For

1. Poor Responsiveness
If you’re waiting days for a reply or chasing them for updates, that’s a problem. Your accountant should be accessible and responsive, especially when it matters most.

2. Vague or Evasive Answers
If you ask a direct question and get a lot of waffle (or worse, no answer at all), beware. You deserve clarity.

3. Overly Complicated Explanations
If you leave meetings more confused than when you started, that’s a red flag. The right accountant simplifies, not mystifies.

4. Reluctance to Share Credentials or References
A trustworthy accountant is proud of their qualifications and happy to share client testimonials or references.

5. One-Size-Fits-All Approach
Every business is unique. If your accountant offers the same package to everyone and never tailors their advice, you’re missing out on real value.

6. Lack of Proactivity
If you’re always the one raising issues, chasing deadlines, or asking about savings, it’s time to ask if you’re getting your money’s worth.

Why This Matters

Your accountant isn’t just a number cruncher, they’re a key player in your business’s success. The right one can save you money, give you peace of mind and help you grow. The wrong one can cost you time, money and a lot of unnecessary stress.

My Approach at Red Viking Finance

I believe in approachable, honest and proactive service. My clients never face HMRC hold music or late filing fees. I take pride in being genuinely kind, calm and available. Because I know how much peace of mind matters.

Final Thoughts

Don’t settle for “good enough.” Ask questions, trust your gut and look for someone who treats your business with the care it deserves.
And if you’re ever in doubt, remember: a great accountant will always make you feel in control, empowered, and supported - never lost in the numbers.